Sebagai salah satu franchise paling menguntungkan di dunia, Pokémon kerap menjadi magnet yang mampu menarik banyak orang melalui berbagai event kolaborasi. Hal inilah yang baru-baru ini dilakukan oleh McDonald’s, waralaba makanan cepat saji terbesar di dunia, dengan mengadakan promosi kartu Pokémon edisi eksklusif. Sayangnya, ulah para scalper membuat acara ini berujung kacau. Banyak pembeli hanya datang untuk mengambil kartunya, sementara makanannya dibiarkan terbuang percuma.
Promosi terbaru Pokémon di McDonald’s Jepang yang awalnya direncankan akan berlangsung selama tiga hari. Namun, antusiasme yang begitu besar dari para pengunjung membuat acara ini terpaksa dihentikan pada hari pertama.
Salah satu penyebab utama tingginya antusiasme adalah kartu Pikachu edisi eksklusif yang didapatkan tiap pembelian paket Happy Meal. Kartu ini menampilkan cetakan baru dengan stempel eksklusif McDonal’s yang menjadikannya incaran para kolektor. Karena eksklusivitasnya, kartu – kartu ini memiliki nilai jual yang fantastis di pasar sekunder.
Fenomena ini lantas memanggil para scalper untuk memborong banyak kartu sekaligus untuk dijual kembali. Lebih parahnya, beredar laporan bahwa sebagian pembeli menghabiskan uangnya untuk membeli makanan hanya untuk mengambil kartu Pokémon, lalu membuang makanan yang tak tersentuh begitu saja di jalan. Bahkan ada kabar bahwa beberapa oknum karyawan McDonald’s diam – diam menjual kartu edisi terbatas ini secara ilegal. Melihat situasi yang begitu kacau, tidak heran McDonald’s memutuskan untuk menghentikan promosi ini.
Bagaimana menurut kalian? Kunjungi selalu WORGAME.ID untuk mendapatkan berita menarik seputar indurstri yang akan memperkaya pengetahuan gamingmu.
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